This is especially a big concern for small businesses with limited resources and limited marketing budget to promote and optimize their online exposure.
All reasonable people understand businesses have to make money, and we don’t disagree with search engine and directories charging money. Most people will not have a problem with that. The problem lies with the companies that promise something and do not deliver the goods. For most business owners, the worst part is the aggravation and the waste time.
On the other hand, you can find other search engines and directories that will not list or update your business information unless you pay them. But they don’t beat around the bush, they just tell you like it is and if you don’t like it you can move on. It is a refreshing approach to see when businesses are ethical and considerate of other businesses.
What are the best search engines and directories to advertise my business?
The top search engine is Google, followed by Yahoo, Bing and others. Depending on your business and type of industry, you will find several important local business directories where your business should be listed. For example, if you are on the health care industry you may not care about Cars.com, TripAdvisor, Dining.com or other no so relevant directories. However, it would be important to be listed on Helathgrades.com, Vitals.com, Webmd.com and other related medical directories. If you are an attorney you probably want to consider Avvo, but not so much if you are an electrician.
If you would like to get details about the best directories where you can promote your business, contact the SEO/SEM professionals at Xperience Marketing Solutions
, and they will send you detailed information and suggestions to help improve your online marketing communication and search engine optimization.
How important is to claim and optimize my local business listings?
Whether you live in Port Saint Lucie, Martin County, Miami, Tampa, Florida, California, USA or other country around the world, if you are in business and have a website, you should be paying attention to local business directories and applicable search engines where your business may be listed by other people or where you can add information about your company so people can find you.
To learn more about online marketing and the importance of claiming and optimizing local business listings, follow our Facebook
feeds, and we will let you know when other valuable articles are posted.