All companies need a presence in social media and we should see this source as an ally to achieve our goals, however, not all are prepared to take virtual interaction with the customer and could make different mistakes like: Lack of understanding about benefits & purpose of social media marketing Relying on unreliable people to do the job Lack of patience and determination Not realizing it requires effort and hard work. Not enough supervision & not posting enough (Standard time recommended – at least 3-4 hours per week. At least monitoring and adding information) Too many people managing the same account & not communicating Lack of knowledge and social media skills Wrong expectations for Measurement & tracking: general information ( Use as intelligence gathering … Do Not get caught up on tracking direct ROI. ) Too many straight promotions. (Rather than pushing coupons, post quality posting and exciting information. Concentrate on establishing your network and build trust. ) · Believing that everything is free: While creating an account in social networking is free, everything related to work to develop a strategy for entering and staying in them has a price. Hire community managers, specialized companies or create advertising and marketing campaigns in social media. · Censoring: is not good to delete comments that you do not like, the idea is to RESPOND. · Creatingz a Facebook page, a posting wall of activities or worse, publish exclusively benefits and features of products. · Invite to events which are not events: a new product is not an event, a new […]