March 7, 2014

Reasons why website design impacts your business marketing strategy

Website Design has become a crucial factor for all businesses; from small mom & pop businesses to well established enterprises, everyone expect their websites to deliver real value. Around 91% of online adults use search engines to find information on the Web. And, among all search users, over 90% always or most of the time find the information they were looking for. As you probably have heard on many occasions, your website will be the first impression a possible new customer will get from your company. Nowadays, it’s understood by most people that one of the basic purposes of a website is to help potential clients find information about a business, a person -or anything that wants to be promoted or communicated thru the World Wide Web, more commonly called the “internet”. However, when it comes to designing and developing a website, designers need to take into consideration a lot visual elements and many other factors that most people would not think about. Some of these factors include: the way the graphics and text will be arranged, choice of colours, logos, use of fonts, and more. But is that all? Is it enough to create a nice looking website and be a part of the www? Charles Eames, one of the most important American designers of this century, once said: “Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.” Meaning that the main purpose of designing is meeting a particular goal, […]
February 10, 2014

Great tips on how to make a good decision when hiring a SEO/SEM agency

Planning and implementing a successful SEO/SEM requires creating diverse strategies to communicate the valuable content and production of your company through some specific technical aspects that will make you stand out among the others. When SEO/SEM is performed correctly, you will experience positive results that will increase your bottom line.  The World Wide Web is flooded with all kinds of companies or freelancers claiming they offer the best marketing services related to SEO. Before you make a decision about hiring a company to help you with your SEO and SEM need, these are some things you should take into consideration. First of all you, if you don’t know what a SEO/SEM solution is, you should start by doing some research about the overall tasks that it entails and the way it can affect your business. Then, you could be prepared to come up with some serious theoretic and practical questions when interviewing the SEO person or team. Now, thinking that the firm at the top of Google search or an attractive website will immediately translate into a great SEO is a big delusion. Then, what do you need to have in mind to hire not only a good SEO service but a great one? Thinking that the person or company that has a listing at the top of Google search will immediately translate into a great SEO is a big delusion. Work with professionals who have SEO knowledge and credentials. Know exactly what type of SEO agency you are looking […]
December 17, 2013

Top 10 Social Media Tools you should be using.

Paid & Free Tools that can take your social media marketing to the next level Social Media monitoring is necessity in today’s age of global media. With the advent of social media platforms such as Twitter, Facebook, Pinterest and LinkdIn, to name a few, businesses have a better opportunity to create a community around their brand. This enables them to reach new segments of their market locally and internationally, receive feedback from customers and create positive images and feelings associated with the brand. Social media is easily misused however and sometimes it can be hard to gauge how effective a brand’s social media campaign actually is. At Xperience Marketing Solutions, we want our customers to get the most out of their social media marketing. That’s why we rounded up some of the most useful social media monitoring tools in a list to help you optimize your social media experience. Brandwatch ($)                                                                                                                             This tool monitors when and where on the internet a brand is being talked about. It’s simple,     customizable interface gives it an edge over similar tools.                     […]
November 18, 2013

What is link building?

Tips on how to improve link building.  The term link building has become a marketing buzz word that is mentioned time and time again in blogs, articles, and by SEO experts. For companies seeking to improve their online marketing strategy, link building is often a misunderstood term. This article explains the true significance of link building, so it can be further understood and utilized by companies to improve their web presence. Many of our clients ask “What is Link Building”? Link building, in its barest form is simply having a number of links on the web that direct to your site. This is a very simplified explanation of it and most experts agree that correct link building needs to be taken further.  Effective link building is increasing the number of relevant, high quality links to your site on other web pages. Why is Link BuildingImportant? For the past two decades, search engines have used the number of links that lead back to a page as currency to determine the popularity and relevance of the page. This is achieved using complex algorithms that analyze the number of visits the page receives and the other pages that link back to it. Simply put, more links equals a higher ranked webpage and more traffic. Correct link building has definite, long term effects on the visibility and popularity of a website. It ensures that the site will not be buried in cyberspace, but seen by as many people as possible. Link building is not […]