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January 25, 2019

Facebook adds new reporting for Click-to-WhatsApp ads

May 2, 2018

LinkedIn is introducing video advertising and video for Company Pages

LinkedIn is offering businesses two channels for using video on the platform. Companies can now run native video ad campaigns and include video within their Company Pages. Video for Sponsored Content According to LinkedIn, more than 700 advertisers have been beta testing Video for Sponsored Content, the new native video advertising offering, since October. Shrivastava said that, during that time, LinkedIn members have spent an average of almost three times the amount of time watching ads embedded with video contrasted with static ones. The native video ads appear in the news feed as standalone, sponsored posts and auto-play on mute when in view, just like user-uploaded video on the platform. The ads can help businesses produce leads by driving site traffic. Video for Company Pages Additionally, businesses and publishers can now place video on their Company Pages. LinkedIn says, during the beta program, it found Company Page video five times more likely than other types of content to start a conversation among members. Both video products are rolling out now and will be available to all businesses in the coming weeks. References Kurzer, R. (2018, March 29). LinkedIn is rolling out native video advertising & video for Company Pages. Retrieved from Marketing Land: https://marketingland.com/linkedin-is-rolling-out-native-video-advertising-video-for-company-pages-237146
December 14, 2017

Facebook ads can now link to brands’ WhatsApp accounts

Facebook is piecing together the business side of WhatsApp in much the same way it did with Messenger. In September, WhatsApp announced verified profiles for businesses to establish their presence on the messaging service that Facebook bought for $19 billion in 2014. Now, Facebook is giving businesses a way to kick-start conversations with customers on WhatsApp. Businesses can now add buttons to their ads running on Facebook that link to their WhatsApp accounts, Facebook announced on Wednesday. These buttons are effectively the WhatsApp-specific alternative to the Messenger-linked buttons that Facebook introduced last year and expanded to Instagram earlier this year. “Many people already use WhatsApp to communicate with small businesses. It’s a fast, convenient way to stay in touch. By adding a click-to-WhatsApp button to Facebook ads, businesses can now make it even easier for people to learn about their products, set up an appointment or use their service,” said Facebook’s product marketing manager, Pancham Gajjar, in an emailed statement. The WhatsApp-enabled ads will only be shown to people on Facebook who have WhatsApp installed on their phones. They will resemble a standard News Feed ad but include a “Send Message” button that features WhatsApp’s logo. Hitting the button will open WhatsApp to a preformatted message designed by the business for a person to send to the business. People will be able to edit the message’s text before sending it, and the message will be delivered with an image of the initial Facebook ad so that the brand can identify […]
September 7, 2017

Facebook blocks Pages sharing fake news from buying ads

Facebook will try to stem the spread of fake news, even if it means cutting off some revenue. Facebook will block Pages that repetitively publish posts flagged as fake news from buying ads on the social network, the company announced on Monday. “If Pages stop sharing false news, they may be eligible to start running ads again,” Facebook product managers Satwik Shukla and Tessa Lyons wrote in a company blog post. Facebook already prohibits pages from buying ads that link to articles flagged as fake, through a process involving third-party fact-checkers that Facebook enacted earlier this year. But that policy didn’t wholly prevent fake news publishers from using Facebook as a way to drive traffic, since they could still buy ads linking to non-fake articles on their sites. Now Facebook is extending the penalty. After being criticized for fueling the rise of fake news leading into last year’s presidential election, Facebook has been stepping up its efforts to tamp down that spread. In addition to working with outside companies like ABC News, PolitiFact and Snopes to confirm or dispute links’ veracity, Facebook has kicked fake news publishers out of its ad network and banned advertisers and Pages that try to camouflage links in ads and posts that violate Facebook’s rules. References Ha, A. (2017, August 28). Facebook says Pages that regularly share false news won’t be able to buy ads. Retrieved from Tech Runch: https://techcrunch.com/2017/08/28/facebook-fake-news-ads/