Marketing

July 7, 2017
Google Now Shows Job Postings In Its Search Results

Google Now Shows Job Postings In Its Search Results

It’s now official: Job listings are coming to Google’s search results in a much more prominent way. Google’s job search initiative is now live in US search results. Initially debuted at the company’s I/O conference, Google For Jobs sees the search giant collaborating with other companies in the job matching industry to connect employers with the right candidates. While joining the power of Google’s machine learning capabilities, combined with the services provided by other job matching sites, Google aims to help users find the right job for them. Whether you’re seeking an entry-level job, or a high level executive position, Google For Jobs will be able to surface opportunities of all types. Google For Jobs can be activated on either desktop or mobile by searching for keywords such as “jobs near me”, “retail jobs”, and so on. In addition to job descriptions, Google will also show key information including when the job was posted, commute time from your home, whether it’s full or part time, and even reviews of the employer. If there’s a particular type of job you’re interested in, you can turn on alerts and receive an email notification whenever a job matching your criteria gets posted. References Southern, M. (2017, June 20). Google For Jobs is Now Live in Search Results. Retrieved from searchenginejournal: https://www.searchenginejournal.com/google-jobs-now-live-search-results/202986/
November 7, 2014

Plan Your Online Marketing Strategy for the Holidays

With the Holiday Season approaching it is necessary to take some actions to make the most of this time of the year which it is perfect to improve sales and strengthen customer relationships. According with the consulting company Gallup “Americans’ initial estimates of the total amount they will spend on Christmas gifts this year point to an above-average holiday season for the nation’s retailers”. Companies can expect that the average U.S. adult will spend 781 dollars on Christmas gifts this year, which is significantly higher than 2013. Xperience Marketing Solutions want to help you and give you some advice to plan and improve the appropriate online strategies that will help you reap the benefits that this holiday season could bring to your business.  BE INSPIRED BY THE HOLIDAY Just as people decorate their home for the holidays, companies need to show to their customers that they are also enjoying the holiday’s season and are preparing for it. Decorate your social networks display areas and website according to the season. Create funny images and even a video for posts showing your holiday spirit and make sure you share the joy with for your clients.  INCENTIVES TO BUY During the Holiday season people are going to be more willing to spend money; your competitors know that and they are going to flood the internet with unbeatable deals and that’s why you have to create strong incentives to buy. You have to make more noise than ever to get noticed for your potential customers to […]