What is the California Consumer Privacy Act?
The California Consumer Privacy Act (CCPA) will take effect in January, 2020
The new legislation allows California consumers to demand to see all the information a company has saved on them, as well as a full list of all the third parties that data is shared with. In addition, the California law allows consumers to sue companies if the privacy guidelines are violated, even if there is no breach.
While the new CCPA may not have a massive impact on your business, it is important to be aware of it and take appropriate action to avoid possible problems.
Which companies are affected by the CCPA?
• All companies that serve California residents and have at least $25 million in annual revenue must comply with the law.
• Companies of any size that have personal data on at least 50,000 people.
• Companies that collect more than half of their revenues from the sale of personal data
NOTE: Companies don't have to be based in California or have a physical presence there to fall under the law. They don't even have to be based in the United States.
Recommendations and next steps