Are some search engines & directories on the business of “wasting your time”? Unless you pay them….
July 25, 2021
XMS – Marketing Agency Ranked as #2 from the “Top 30 “Pay Per Click Agencies” in Florida
July 27, 2021

What is the California Consumer Privacy Act?

What is the California Consumer Privacy Act?

The California Consumer Privacy Act (CCPA) will take effect in January, 2020

The new legislation allows California consumers to demand to see all the information a company has saved on them, as well as a full list of all the third parties that data is shared with. In addition, the California law allows consumers to sue companies if the privacy guidelines are violated, even if there is no breach.

While the new CCPA may not have a massive impact on your business, it is important to be aware of it and take appropriate action to avoid possible problems.

Which companies are affected by the CCPA?

• All companies that serve California residents and have at least $25 million in annual revenue must comply with the law.
• Companies of any size that have personal data on at least 50,000 people.
• Companies that collect more than half of their revenues from the sale of personal data

NOTE: Companies don't have to be based in California or have a physical presence there to fall under the law. They don't even have to be based in the United States.

Recommendations and next steps

This is a good time to double check your website and shopping cart application. You may or may not need to meet all CCPA guidelines, but it is still worth taking the time to invest in your data.

1. Make sure to include terms & conditions policy with regards to returns, acceptable use, third party links, disclaimers and such on your site. 1. Include a link to your terms and privacy policy during the checkout process 2. require users to accept the terms during a checkout

2. Make sure to have a clear privacy policy and detail which information and data you collect from users. In the event you share or sell your data to third parties, or if you utilize 3rd party software for tracking, analytics or other privacy data collection make sure to disclose details.

3. If you are using google analytics, Facebook pixel, make sure your users are aware about it and include details in your terms & conditions as well as in your privacy policy.

4. Make sure to include a visible link in your footer for Terms & Privacy policy so available to all users.

5. Offer a simple link in your footer to let users contact you and for them to be able to request their data to be removed... While this is not required at the moment for most companies, this is a great way to be proactive and transparent with your customers and users.

Useful Links and Resources:

European GDPR:

Californians for Consumer Privacy -