Staying updated on Google’s new updates and their impact on your website is crucial for improving organic traffic and implementing much more effective strategies. 2024 has been a year with significant updates that have had a great impact on digital marketing, especially in the implementation of SEO strategies and content creation. In this article, you will find a brief list of the most important recent updates and how they can affect traffic to your website and your ranking in search engines. Keep reading!
In recent years, Google has developed several campaigns and updates to ensure and improve the quality of the content accessible to users through search engines. The March updates were specifically designed to improve search results, provide helpful and higher-quality content, and minimize spam content, due to various user complaints regarding the low quality of content in search results. Discover here what these updates are about.
The March update of Google’s Core algorithm was an update in which the algorithm incorporated the results of some previous updates made since 2022 to ensure that most of the content displayed in searches is Helpful Content. This means that the algorithm now includes new signals and stricter criteria to evaluate, detect, and separate the content that is helpful from the low-quality content. During the implementation of this update, several negative impacts have been recorded on different websites, especially on those that had already been adversely affected by the updates in September 2023.
During the implementation of the Google Core update in March, new and stricter updates regarding spam content were also rolled out. This was done with the purpose of strengthening the anti-spam campaigns implemented in recent years to improve content quality. Google’s new anti-spam policies focus on penalizing certain types of practices in content creation such as:
Both the Core update and the spam update negatively affected many websites that were engaging in these practices. Keep reading and discover how they can affect your website
The low quality of content and poor practices, as well as the abuse of artificial intelligence and the creation of low-value content to improve search engine rankings, were heavily penalized with the updates in March. A large number of websites that the algorithm recognized as spam due to excessive use of automatically generated content, duplicate content, plagiarism, and low-quality content were massively deindexed.
This severely affected the organic traffic of the websites that had implemented these bad practices, as Google’s algorithm assessed their content as spam and unhelpful for users, who increasingly complained about the low quality of the search results.
While it is true that the new Google updates negatively affected many websites and forced them to change and improve their SEO strategies, there are several tips you can follow to ensure that your website offers high-value content and passes Google’s spam tests. These practices include:
The 2024 updates are specifically designed to ensure content quality and reduce user complaints due to spam and low-value content. Implementing these strategies on your website, as well as avoiding bad practices, will help you generate much more organic traffic.
At Xperience Marketing Solutions, you will find a team of SEO and content creation specialists who will help ensure the quality of your posts and articles to avoid the new penalties implemented by Google. Your website will offer high-value content, and relevant information for all users, and you will be able to achieve better positioning in search engines without being penalized. Trust Xperience Marketing Solutions and stay updated with the latest Google updates. Don’t let your competitor take advantage over you!
