Something we all could confirm during 2024 is that social media marketing is still a key factor for every kind of business.
Nowadays we live in a world where technology keeps evolving at a vertiginous pace and, for the same reason, platforms are also changing forcing brands to adapt at the same pace to keep up. Digital marketing had three priorities during this year: authenticity, community engagement and leveraging the latest tools to stay relevant.
Next, we’ll analyze the best practices in social media marketing for 2023, studying how businesses maximized their impact creating more engagement and building long-term relationships with their customers.
Today’s consumers value real connections with brands which is why, nowadays, authentic content is even more important.
Only the content that feels genuine and that really approaches the audience on a personal level has the chance to succeed, but…how is it possible to achieve that? Here are some strategies to do it:
These strategies are crucial to not only get your brand noticed by the audience, but also to build a real and authentic connection with consumers.
Creating engagement on social media is a priority for brands nowadays. Since customers are looking for more personal connections with the brands, creating a sense of belonging is crucial for brand loyalty. To achieve so, the best that you can do is with:
These community-driven practices create a base composed by loyal customers that feels your brand truly cares about them.
Each social media has, not only specific terms and preferences for its content, but also a unique audience. For this reason, creating personalized content is crucial to ensure your message has an impact on each one of these audiences.
Next, we’ll expose the most successful formats for each platform:
By optimizing the content for each platform, according to their specific requirements and terms, you ensure the reach and the engagement for your brand.
This type of format has become a key tool for getting social engagement, especially in platforms like Instagram or TikTok capturing a larger amount of audience. The main advantage of short-form content is that it offers the possibility to share messages at a very quick pace and entertain at the same time. To capitalize and take full advantage of this tool you can:
This format has been very successful and, by now, is an essential tool to get brands more visible in the market.
Social media platforms also have very useful analytics that can be easily used as a guide to optimize the strategies to boost a brand. When you know which kind of content has an impact on each specific audience, you can make better decisions related to the strategies to promote your brand. The best practices related to this concept are:
Data-driven insights help brands to offer exactly the content that your audience is expecting, increasing your engagement and improving the brand perception.
This concept refers to the option of purchasing products directly through social media platforms and has become very popular. By now, Instagram and Facebook have shopping features that offer an easy and quick purchasing process. Here are some key practices to take full advantage of social commerce:
Social commerce is a very effective practice to convert followers into customers and drive sales directly through social media.
Another powerful tool, especially when it is used in a strategy that aligns with your brand’s values. It doesn’t focus only on follower count but also in partnerships with influencers who already have a big and organic audience and, therefore, high levels of trust and engagement on platforms. The best way to use influencer marketing to boost your brand is by:
Associating with an influencer can make your brand even more visible and also build trust among your audience.
Day by day, organic reach gets more and more difficult and, for this reason, paid social advertising has become a very useful tool for brands to get more visibility and reach new audiences. In the same way, paid ads give you the chance to reach your target and specific audience according to its demographic information and preferences.
To take full advantage of it, you should:
This is definitely one of your best tools to increase reach and, overall, make your brand more visible and known.
When you post your content with a fixed and stable frequency (once a week or twice a month) you are creating consistency, which is essential to keep followers engaged…but you also need a strategy that ensures your content resonates and impacts your target audience. To stay consistent you must:
Consistency is a key factor to build brand reliability and ensure followers feel connected and visible because it proves you listen to them and you care about what they want and need.
Nowadays, consumers tend to choose socially responsible brands that are also truly aligned with their values. Social responsibility has become a key factor in brand perception and, therefore, customer loyalty. Brands can incorporate it by:
Adopting a social or/and environmentally responsible approach will make consumers choose your brand and generate positive engagement along with long-term relationships with your customers.
Current social media marketing focuses on creating genuine connections, using the available information and also the right tools to get more engagement. It also focuses on community, helping to adapt content to each platform and implementing paid strategies, helping brands to improve their performance in social media and build long-term relationships with their audience and customers.
