Now, when social media has become a key element in marketing and advertising, a new relevant element has risen, becoming almost as important as social media management: influencer marketing.
This strategy has also become the most effective and fast-growing for all kinds of companies and businesses due to the fact that now companies are having a more extensive presence and participation in platforms like Tik Tok and Youtube. But…what does influencer marketing exactly mean and how can it be useful for you?
Influencer Marketing is, basically, social media marketing but also involving influencers intervention. These influencers can significantly affect the purchasing decision of their followers due to their authority and reputation among their audience. So, instead of contacting the audience in a straight way, businesses and brands collaborate with influencers to promote their products and/or services in a human and organic way which, in addition, generates more engagement.
These influencers can be classified in the following types:
Mega-Influencers: This type is composed basically by celebrities and public figures that usually have millions of followers. They have the best reach…although they may not have the focus needed for some brands.
Macro-Influencers: These influencers have around 100.000 and 1 million followers. They also have a very good knowledge of industry and are usually known as leaders among their audience, which is why they have a good balance between reach and relevance.
Nano-Influencers: These individuals usually have less than 1.000 followers but, in compensation, have a very engaged and loyal audience. They are very popular among companies that look for very local and community-focused campaigns.
Which one is the best? It’s totally up to you. It depends on your goals, your target audience and, of course, your budget. But…what makes Influencer Marketing so effective? There are some factors that explain that.
One of the most valuable things you achieve with influencer marketing is trust since, nowadays, recommendations from a famous individual have more credibility and impact than the best traditional advertising campaign you can imagine. Influencers have a strong and close relationship with their followers and when they promote a product or service it is taken more personally than any campaign or the speech from a salesman.
This authority and trust offer better marketing results and higher conversion rates…and there are even more benefits.
Through influencers, brands reach new audiences even faster. It doesn’t matter if you own a small local business or a global brand, influencers will talk about your product or service to potential customers that, otherwise, wouldn’t hear about it at all.
Keeping in mind that influencers have specific niches, if you partner with the right influencer you ensure that your brand effectively reaches your targeted audience and, therefore, you’ll have a larger audience and a better engagement.
Influencers can also help you create content. Most of them know everything about creating posts, videos or stories that really touch the public and create more engagement, although usually brands have to polish this material to make it more aligned with marketing requirements before publishing in social media.
Additionally, influencer marketing boosts your SEO (Search Engine Optimization) job since influencers share links to companies websites which improves site authority and increases the traffic. In time, thanks to the influencer’s help, more and more people will share and talk about your brand.
But most of all, influencer marketing is versatile and works in any platform and format. This way businesses can choose the communication channel that best works engaging their target audience.
If you want to know how to successfully implement influencer marketing along other marketing strategies in your social media, you can visit the social media section on our website and learn how to take full advantage of social media to boost your brand awareness and increase your reach and even new audiences.
With influencer marketing your brand will get more visibility. When an influencer is the one who is talking about your product, you can be sure a new and larger audience of thousands or even millions of potential customers is hearing about it and that not only will increase your brand’s awareness, but also your credibility.
Influencer marketing has proved to be incredibly effective, increasing companies sales mainly because influencers are considered trusted sources of information and, for this reason, their opinions have a tremendous impact on their followers.
Actual studies revealed that influencer marketing can bring 11 times the return on investment (ROI) compared to conventional digital marketing methods. You can either start from scratch, promoting a brand new product or running a discount campaign for an existing and well-known one, influencers will boost the reach of your message.
People have had enough of old fashioned advertisements and that’s why influencer marketing feels so organic and fresh and, by partnering with influencers from the niche of your brand or company, you’ll gain trust and credibility among the audience and, on time, reach more potential customers.
The ability of influencer marketing to target specific groups is another of its greatest advantages. All you have to do is contact an influencer of the niche of your brand and then, you’ll ensure to have a bigger audience in the short-term.
Furthermore, influencer marketing is proven to be more cost-effective than traditional advertising. Mega-influencers have the biggest audiences…but micro and nano-influencers are more affordable besides having more highly engaged followers who really take their opinions into account so, with them, you’re getting more engagement and conversion rates at a better cost. And, since influencers often create their own content, they also help to save time and expenses for companies.
The impact of influencer marketing can even go beyond an initial campaign thanks to reviews and recommendations from users/followers which can continue having an impact in the purchasing decisions of the followers along the time.
Another thing to keep in mind is that influencers are highly skilled when it comes to content creation and, in addition, they truly know and understand their audience. If you partner with an influencer you will not just start to generate high-quality content, but also adding value to your brand and boosting your marketing strategy. Remember that you can use the content created by influencers for your own communication channels and social media platforms, saving time and resources.
Are you seeking to improve your content quality? You can take a look at the marketing material section in our website and discover all the resources that we have to really take your content to the next level and generate a stronger impact on your audience.
If you want to know how to effectively build a solid reputation for your brand you can also visit the reviews and reputation management section of our website and discover how we can protect and continuously improve your reputation in the digital space.
At this point, after analyzing all these influencer marketing aspects, you would probably be wondering how to start. And there are some advises you may find useful:
It is very important to find influencers that not only belong to your company’s niche, but also be aligned with your company values and that are likely to reach your targeted audience. If you are not sure which influencer would be helpful for your campaign, you can search in BuzzSumo, Upfluence and HypeAuditor.
Define your goals and outline what you want to achieve. As you should have already noticed, influencer marketing is not just to increase sales, it can be very useful for other purposes such as building brand awareness or increasing your website traffic. When you are clear about your objectives, your strategy will run on the right path from the beginning.
It is very important to regularly check the general performance of your campaign, especially metrics like reach, engagement and conversions, since it is how you can truly know if the campaign is working or needs to be changed or adjusted. Tools like Google Analytics and social media insights can be very useful to measure the performance of your campaign.
To start, be clear about what you have in mind for your campaign and how the influencer could help you. You must also be clear about conditions and compensation.
As it has been exposed in this article, influencer marketing is not just another digital marketing strategy but the new face of digital marketing. Now, you can use the trust and the reach of influencers to boost your brand and get your business, not only to be known for the audience, but also trusted. If you do it right, you can increase your ROI and, overall, the capability of your business to compete in a day-by-day harder market.
In addition, you can visit the social media branding section on our website and discover how we can promote your products and services through elegant and sophisticated designs but, overall, build a solid corporate image for your brand.
Stand out in your business and make people remember your brand by hiring our prime quality digital marketing services.
