search engine optimization

June 12, 2018
SEO

Great Tips On How To Make A Good Decision When Hiring A SEO/SEM Agency

Planning and implementing a successful SEO/SEM requires creating diverse strategies to communicate the valuable content and production of your company through some specific technical aspects that will make you stand out among the others. When SEO/SEM is performed correctly, you will experience positive results that will increase your bottom line.  The World Wide Web is flooded with all kinds of companies or freelancers claiming they offer the best marketing services related to SEO. Before you make a decision about hiring a company to help you with your SEO and SEM need, these are some things you should take into consideration. First of all you, if you don’t know what a SEO/SEM solution is, you should start by doing some research about the overall tasks that it entails and the way it can affect your business. Then, you could be prepared to come up with some serious theoretic and practical questions when interviewing the SEO person or team. Now, thinking that the firm at the top of Google search or an attractive website will immediately translate into a great SEO is a big delusion. Then, what do you need to have in mind to hire not only a good SEO service but a great one? Thinking that the person or company that has a listing at the top of Google search will immediately translate into a great SEO is a big delusion. Work with professionals who have SEO knowledge and credentials. Know exactly what type of SEO agency you are looking […]
March 14, 2018
What is SEO (Search Engine Optimization)?

What is SEO (Search Engine Optimization)?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. To understand what SEO really means, let’s break that sentence down and look at the parts: Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really, you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer. Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better. Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for. Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query. There are a lot of factors that go into a search engine’s algorithm, and here’s how a group of experts ranked their importance: References Moz. (2017, January 1). What is SEO ? Retrieved from Moz: https://moz.com/learn/seo/what-is-seo Search Engine Land. (2018, March 14). What […]
March 21, 2017
SEO - SEM

What’s the Difference Between SEO and SEM?

Search engine optimization and search engine marketing can be a confusing concept to grasp. Is there even a difference between them? Both terms are often used interchangeably, which makes matters even worse. It is important to understand the difference between the two terms and that they are different. What is search engine optimization (SEO)? SEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” The SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities. What components does SEO include? As stated above, SEO is comprised of two different activities. ·         On-Page SEO includes: -Incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc. -Blog posts and page copy that is written and optimized with quality -Clean and formatting page URLS -Optimized page load speed -Google authorship incorporated -Social sharing integration within your content And much more! ·         Off-Page SEO includes: -Creating a high quality, natural backlink profile (aka having other high quality/authoritative sites link to your site naturally) -Social sharing signals -Social bookmarking (Stumbleupon, Reddit) -List goes on here too! What is search engine marketing (SEM)? According to Wikipedia, “Search engine marketing is a […]