social media marketing

April 6, 2017

The Top Reasons Your Business Needs a Mobile-Friendly Website

It feels like every day new statistics are released about the rising prevalence of mobile usage in the world – more and more people are accessing their email, viewing websites, engaging on social media, and making purchases, all from the convenience of their phones or tablets. It’s safe to say, if your website isn’t optimized for mobile, you’re missing a significant portion of your target audience. The time is now to get your website into tip-top, mobile-friendly shape for maximum business exposure. Unconvinced? Don’t just take our word for it. Take a look to this new info-graphic which outlines the top reasons your business needs a mobile-friendly website right now. Among the key facts outlined in the graphic are: 1.2 billion people worldwide are accessing the web from mobile devices. Since Google’s algorithm update in April 2015, Responsive Design is now preferred in Google’s rankings over having a separate mobile website, or not having a mobile-friendly website at all. 52% of users said that a bad mobile experience made them less likely to engage with a company. Having a website that is mobile-friendly and user-friendly is the first step in staying competitive in the digital marketplace – and ultimately, seeing long-term business success. References Julie, C. (2017, March 29). The Top Reasons Your Business Needs a Mobile-Friendly Website [Infographic]. Retrieved from Social Media Today: http://www.socialmediatoday.com/marketing/top-reasons-your-business-needs-mobile-friendly-website-infographic
June 9, 2017
Click bait

Facebook is Fighting the War Against Clickbait

Facebook is getting more precise in its fight against clickbait. After training its news feed algorithm to recognize clickbait headlines last year and penalize the sites and Pages associated with these posts, Facebook will now target individual posts that link to articles that overpromise and underdeliver, in order to better isolate and eliminate the clickbait trying to invade people’s news feeds. Previously, Facebook considered website domains or Facebook Pages at large when hunting for clickbait. That helped its system to broadly identify bad actors that push out a lot of clickbait, but it also made it harder to quarantine the occasional clickbait from an otherwise reputable publisher. Now, by taking into account individual posts, Facebook can strike down these one-off offenses without leveling an entire publication or needing to wait for a publication’s clickbait volume to mount. Facebook’s algorithm will also now distinguish between headlines that withhold information and headlines that exaggerate the story. The divide-and-conquer tactic is supposed to make Facebook’s system more effective when evaluating whether a post links to a clickbait, per a company blog post published on Wednesday. That post isn’t clear on exactly how the change helps. But since Facebook is running a bunch of headlines through its computers so those computers can learn what a clickbait headline looks like, it’s possible that the computers had a hard time finding those patterns when considering a headline like “When He Opened the Door, He Didn’t Know He’d Be Met by This…” and one like “This Article […]
August 8, 2017
5 Exciting Changes Coming to LinkedIn

5 Exciting Changes Coming to LinkedIn

LinkedIn’s has been rolling out a ton of new features to help boost the utility and opportunity of the service. Some of them are live right now, and if you’re a regular contributor on the network, you likely have access already. Here are five of LinkedIn’s new changes which are either already available or coming soon – and how they can be of benefit. 1. Multiple Photos in Posts You can now add more than just one photo to your posts on LinkedIn. This is a welcome change that should have happened years ago. People use LinkedIn to show off their company culture and events, and trying to squeeze updates into one photo just wasn’t enough. Show off your business with this new feature. 2. Native Video Content Soon you’ll be able to shoot your videos within the platform. Users will be able to record video on the LinkedIn app and share it directly to their network. This content could be given priority in the feed (though no one at LinkedIn has confirmed this). 3. Off Network Sharing In the past, if you shared a Pulse article on another social network, would be readers need to log into LinkedIn to view your content. LinkedIn has decided to go away with this – it appears exclusivity has been trumped by the need to attract more website visitors. 4. Share Drafts LinkedIn’s long form publishing platform is a great place to write and republish content – and now you can have others […]
September 7, 2017
Facebook blocks Pages sharing fake news from buying ads

Facebook blocks Pages sharing fake news from buying ads

Facebook will try to stem the spread of fake news, even if it means cutting off some revenue. Facebook will block Pages that repetitively publish posts flagged as fake news from buying ads on the social network, the company announced on Monday. “If Pages stop sharing false news, they may be eligible to start running ads again,” Facebook product managers Satwik Shukla and Tessa Lyons wrote in a company blog post. Facebook already prohibits pages from buying ads that link to articles flagged as fake, through a process involving third-party fact-checkers that Facebook enacted earlier this year. But that policy didn’t wholly prevent fake news publishers from using Facebook as a way to drive traffic, since they could still buy ads linking to non-fake articles on their sites. Now Facebook is extending the penalty. After being criticized for fueling the rise of fake news leading into last year’s presidential election, Facebook has been stepping up its efforts to tamp down that spread. In addition to working with outside companies like ABC News, PolitiFact and Snopes to confirm or dispute links’ veracity, Facebook has kicked fake news publishers out of its ad network and banned advertisers and Pages that try to camouflage links in ads and posts that violate Facebook’s rules. References Ha, A. (2017, August 28). Facebook says Pages that regularly share false news won’t be able to buy ads. Retrieved from Tech Runch: https://techcrunch.com/2017/08/28/facebook-fake-news-ads/