social media news

October 21, 2019

Upcoming changes to Facebook on October 2019

January 25, 2019
Xperience Marketing Solutions - Social Media

Facebook adds new reporting for Click-to-WhatsApp ads

May 2, 2018
LinkedIn is introducing video advertising and video for Company Pages

LinkedIn is introducing video advertising and video for Company Pages

LinkedIn is offering businesses two channels for using video on the platform. Companies can now run native video ad campaigns and include video within their Company Pages. Video for Sponsored Content According to LinkedIn, more than 700 advertisers have been beta testing Video for Sponsored Content, the new native video advertising offering, since October. Shrivastava said that, during that time, LinkedIn members have spent an average of almost three times the amount of time watching ads embedded with video contrasted with static ones. The native video ads appear in the news feed as standalone, sponsored posts and auto-play on mute when in view, just like user-uploaded video on the platform. The ads can help businesses produce leads by driving site traffic. Video for Company Pages Additionally, businesses and publishers can now place video on their Company Pages. LinkedIn says, during the beta program, it found Company Page video five times more likely than other types of content to start a conversation among members. Both video products are rolling out now and will be available to all businesses in the coming weeks. References Kurzer, R. (2018, March 29). LinkedIn is rolling out native video advertising & video for Company Pages. Retrieved from Marketing Land: https://marketingland.com/linkedin-is-rolling-out-native-video-advertising-video-for-company-pages-237146
February 2, 2018
Facebook is banning all ads promoting cryptocurrencies

Facebook is banning all ads promoting cryptocurrencies

Facebook is banning all ads that promote cryptocurrencies, including bitcoin, in an effort to prevent people from advertising what the company is calling “financial products and services frequently associated with misleading or deceptive promotional practices.” Facebook’s ban applies to all ads that “promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings, and cryptocurrency,” according to a company blog post. It will span ads running on Facebook, as well as Facebook-owned Instagram and its Audience Network ad network of third-party sites and apps. “This policy is part of an ongoing effort to improve the integrity and security of our ads, and to make it harder for scammers to profit from a presence on Facebook,” according to the company. ReferencesTim, P. (2018, January 30). Facebook will ban all ads promoting cryptocurrency. Retrieved from Marketing Land: https://marketingland.com/facebook-will-ban-ads-promoting-cryptocurrency-233410