social media news

January 25, 2019
Xperience Marketing Solutions - Social Media

Facebook adds new reporting for Click-to-WhatsApp ads

May 2, 2018
LinkedIn is introducing video advertising and video for Company Pages

LinkedIn is introducing video advertising and video for Company Pages

LinkedIn is offering businesses two channels for using video on the platform. Companies can now run native video ad campaigns and include video within their Company Pages. Video for Sponsored Content According to LinkedIn, more than 700 advertisers have been beta testing Video for Sponsored Content, the new native video advertising offering, since October. Shrivastava said that, during that time, LinkedIn members have spent an average of almost three times the amount of time watching ads embedded with video contrasted with static ones. The native video ads appear in the news feed as standalone, sponsored posts and auto-play on mute when in view, just like user-uploaded video on the platform. The ads can help businesses produce leads by driving site traffic. Video for Company Pages Additionally, businesses and publishers can now place video on their Company Pages. LinkedIn says, during the beta program, it found Company Page video five times more likely than other types of content to start a conversation among members. Both video products are rolling out now and will be available to all businesses in the coming weeks. References Kurzer, R. (2018, March 29). LinkedIn is rolling out native video advertising & video for Company Pages. Retrieved from Marketing Land: https://marketingland.com/linkedin-is-rolling-out-native-video-advertising-video-for-company-pages-237146
February 2, 2018
Facebook is banning all ads promoting cryptocurrencies

Facebook is banning all ads promoting cryptocurrencies

Facebook is banning all ads that promote cryptocurrencies, including bitcoin, in an effort to prevent people from advertising what the company is calling “financial products and services frequently associated with misleading or deceptive promotional practices.” Facebook’s ban applies to all ads that “promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings, and cryptocurrency,” according to a company blog post. It will span ads running on Facebook, as well as Facebook-owned Instagram and its Audience Network ad network of third-party sites and apps. “This policy is part of an ongoing effort to improve the integrity and security of our ads, and to make it harder for scammers to profit from a presence on Facebook,” according to the company. ReferencesTim, P. (2018, January 30). Facebook will ban all ads promoting cryptocurrency. Retrieved from Marketing Land: https://marketingland.com/facebook-will-ban-ads-promoting-cryptocurrency-233410
November 16, 2017
Twitter officially enables 280-character limit for all accounts

Twitter officially enables 280-character limit for all accounts

Less than two months after testing extending tweets’ maximum length to 280 characters, Twitter is enabling the new length for all users on Tuesday. The new maximum will apply to tweets in all languages except Chinese, Japanese and Korean, in which space is less of an issue. The company said 140 characters don’t give users enough space for folks to express themselves. In a blog post, Twitter shared some of its product research regarding the 140-character limit. “In languages like Japanese, Korean, and Chinese you can convey about double the amount of information in one character as you can in many other languages, like English, Spanish, Portuguese, or French. … We see that a small percent of Tweets sent in Japanese have 140 characters (only 0.4%). But in English, a much higher percentage of Tweets have 140 characters (9%). … Our research shows us that the character limit is a major cause of frustration for people Tweeting in English, but it is not for those Tweeting in Japanese.” The company said it spent time collecting data and feedback from its test group before making the change. With the change, Twitter has seen that people run into fewer instances when they are forced to edit their tweets for length. Under the 140-character limit, 9 percent of English-written tweets hit the cap. However, under the 280-character limit, that number dropped to 1 percent, according to Twitter. References Peterson, T. (2017, November 7). Twitter officially enables 280-character limit for all accounts, including brands. Retrieved […]