XMS

August 14, 2018
New Tools to Manage Your Time on Facebook and Instagram

New Tools to Manage Your Time on Facebook and Instagram

Facebook and Instagram are both introducing new tools connected to the company’s recent commitment to the time well spent movement. Announced that both apps will soon be rolling out an activity dashboard where users can track the amount of time they spend on both Facebook and Instagram, along with two additional features to help monitor app usage. Facebook says it wants the time people spend on its apps to be intentional, positive and inspiring. “It’s our responsibility to talk openly about how time online impacts people — and we take that responsibility seriously. These new tools are an important first step, and we are committed to continuing our work to foster safe, kind and supportive communities for everyone,” writes Facebook’s director of research, David Ginsberg, and Instagram’s product management director, Ameet Ranadive. Both the Facebook and Instagram activity dashboards are located on the user’s settings page. For Instagram, the feature is labeled “Your Activity,” and on Facebook, it’s “Your Time On Facebook.” Clicking on either of these listings from the settings page will display a dashboard tracking the amount of time spent on the individual app by day. Clicking on the bars within the chart will show the total time spent that day. An option to set a daily reminder to close the app is located beneath the dashboard. There is also a link to “Notification Settings” feature where users can mute push notifications for the apps. References Gesenhues, A. (2018, August 1). Facebook & Instagram introduce new user tools […]
July 6, 2018
Google Changed The Way It Works

Google Changed The Way It Works

From Google: “Today, we’ve updated the way we label country services on the mobile web, the Google app for iOS, and desktop Search and Maps. Now the choice of country service will no longer be indicated by domain. Instead, by default, you’ll be served the country service that corresponds to your location. So if you live in Australia, you’ll automatically receive the country service for Australia, but when you travel to New Zealand, your results will switch automatically to the country service for New Zealand. Upon return to Australia, you will seamlessly revert back to the Australian country service.” At the time, it seemed this update was more of a minor change, when trying to check international results. Instead of going to the version of Google for a particular country, the results were now based on your location or the location in your Google settings. Google stated: “This update will help ensure that you get the most relevant results based on your location.” This seemingly minor change actually had a huge impact for websites operating in multiple markets. References Stox, P. (2018, June 20). Google changed the way it works, and no one really noticed. Retrieved from Marketing Land: https://marketingland.com/google-changed-the-way-it-works-and-no-one-really-noticed-242738
June 12, 2018
Social Media Management

Social Media

Social Media Marketing Solutions Social media has become an intricate and very important element of any online marketing campaign. Social media increases your traffic on your site, promotes your brand, improves your SEO and much more. Our social media team will help you plan, develop and implement you with the following and much more… Development and design of social media presence Development of social media community Link building & traffic generation Content writing & supervision Blog development Let us build your custom site for facebook For more information visit our Website: https://xperiencemarketingsolutions.com/
May 2, 2018
LinkedIn is introducing video advertising and video for Company Pages

LinkedIn is introducing video advertising and video for Company Pages

LinkedIn is offering businesses two channels for using video on the platform. Companies can now run native video ad campaigns and include video within their Company Pages. Video for Sponsored Content According to LinkedIn, more than 700 advertisers have been beta testing Video for Sponsored Content, the new native video advertising offering, since October. Shrivastava said that, during that time, LinkedIn members have spent an average of almost three times the amount of time watching ads embedded with video contrasted with static ones. The native video ads appear in the news feed as standalone, sponsored posts and auto-play on mute when in view, just like user-uploaded video on the platform. The ads can help businesses produce leads by driving site traffic. Video for Company Pages Additionally, businesses and publishers can now place video on their Company Pages. LinkedIn says, during the beta program, it found Company Page video five times more likely than other types of content to start a conversation among members. Both video products are rolling out now and will be available to all businesses in the coming weeks. References Kurzer, R. (2018, March 29). LinkedIn is rolling out native video advertising & video for Company Pages. Retrieved from Marketing Land: https://marketingland.com/linkedin-is-rolling-out-native-video-advertising-video-for-company-pages-237146