Banner ads may bring prospective customers to your business, future clients may be just one click away from your business or products. Most small businesses usually adopt a passive web strategy (they build a web site and assume that customers will automatically find it). A comprehensive and smart banner ad campaign may be a very cost effective method of driving customers to your website.
The results from Banner ads campaigns can be tracked and help you analyze your ROI. Banner ads can be creative, eye-catching, appealing and affordable. They give you many opportunities to bring across your important message in record time, leaving your prospect with an on-the-spot opportunity to make a decision.