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March 14, 2014

Why do you need to optimize your website for local Search Engine & map listings?

Optimizing your website for local search engine listings is one of the most important basic steps needed for a complete SEO strategy. To put it in perspective and better understand the importance of the proper optimization for your website and business, it is important to be aware about some of the current statistics and data available. During 2013, 97% of costumers performed searches about local business using their computers and mobile devices. This means that search queries carry not only the information such as the service or business category users are looking for, but also includes the geographical information; commonly a city or state name. As a consequence, search engines targets a user’s search results with local listings in order to bring relevant local results. For instance, to come up with local results, Google tries to identify your location. Now, it is very important to provide accurate and complete information about your business location, name, phone number and hours of operation to improve optimization results. Although this information is standard, the user quickly sees if they are interested on your business based on things such as the average starts rating or the number of customer reviews. What’s more, adding photos, videos, information about special offers and discounts will make it more appealing and it’ll be easier for customers to decide and prefer your business among others. One of the reasons why it is important to have your map listing up to speed is the extended use of smart phones. As […]
March 7, 2014

Reasons why website design impacts your business marketing strategy

Website Design has become a crucial factor for all businesses; from small mom & pop businesses to well established enterprises, everyone expect their websites to deliver real value. Around 91% of online adults use search engines to find information on the Web. And, among all search users, over 90% always or most of the time find the information they were looking for. As you probably have heard on many occasions, your website will be the first impression a possible new customer will get from your company. Nowadays, it’s understood by most people that one of the basic purposes of a website is to help potential clients find information about a business, a person -or anything that wants to be promoted or communicated thru the World Wide Web, more commonly called the “internet”. However, when it comes to designing and developing a website, designers need to take into consideration a lot visual elements and many other factors that most people would not think about. Some of these factors include: the way the graphics and text will be arranged, choice of colours, logos, use of fonts, and more. But is that all? Is it enough to create a nice looking website and be a part of the www? Charles Eames, one of the most important American designers of this century, once said: “Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.” Meaning that the main purpose of designing is meeting a particular goal, […]
February 10, 2014

Great tips on how to make a good decision when hiring a SEO/SEM agency

Planning and implementing a successful SEO/SEM requires creating diverse strategies to communicate the valuable content and production of your company through some specific technical aspects that will make you stand out among the others. When SEO/SEM is performed correctly, you will experience positive results that will increase your bottom line.  The World Wide Web is flooded with all kinds of companies or freelancers claiming they offer the best marketing services related to SEO. Before you make a decision about hiring a company to help you with your SEO and SEM need, these are some things you should take into consideration. First of all you, if you don’t know what a SEO/SEM solution is, you should start by doing some research about the overall tasks that it entails and the way it can affect your business. Then, you could be prepared to come up with some serious theoretic and practical questions when interviewing the SEO person or team. Now, thinking that the firm at the top of Google search or an attractive website will immediately translate into a great SEO is a big delusion. Then, what do you need to have in mind to hire not only a good SEO service but a great one? Thinking that the person or company that has a listing at the top of Google search will immediately translate into a great SEO is a big delusion. Work with professionals who have SEO knowledge and credentials. Know exactly what type of SEO agency you are looking […]
December 17, 2013

Top 10 Social Media Tools you should be using.

Paid & Free Tools that can take your social media marketing to the next level Social Media monitoring is necessity in today’s age of global media. With the advent of social media platforms such as Twitter, Facebook, Pinterest and LinkdIn, to name a few, businesses have a better opportunity to create a community around their brand. This enables them to reach new segments of their market locally and internationally, receive feedback from customers and create positive images and feelings associated with the brand. Social media is easily misused however and sometimes it can be hard to gauge how effective a brand’s social media campaign actually is. At Xperience Marketing Solutions, we want our customers to get the most out of their social media marketing. That’s why we rounded up some of the most useful social media monitoring tools in a list to help you optimize your social media experience. Brandwatch ($)                                                                                                                             This tool monitors when and where on the internet a brand is being talked about. It’s simple,     customizable interface gives it an edge over similar tools.                     […]