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May 16, 2013

Biggest mistakes people make with facebook and social media marketing:

All companies need a presence in social media and we should see this source as an ally to achieve our goals, however, not all are prepared to take virtual interaction with the customer and could make different mistakes like: Lack of understanding about benefits & purpose of social media marketing Relying on unreliable people to do the job Lack of patience and determination Not realizing it requires effort and hard work. Not enough supervision & not posting enough  (Standard time recommended – at least 3-4 hours per week.   At least monitoring and adding information) Too many people managing the same account & not communicating Lack of knowledge and social media skills Wrong expectations for Measurement  & tracking: general information  ( Use as intelligence gathering … Do Not get caught up on tracking direct ROI. ) Too many straight promotions. (Rather than pushing coupons, post quality posting and exciting information. Concentrate on establishing your network and build trust. ) ·  Believing that everything is free: While creating an account in social networking is free, everything related to work to develop a strategy for entering and staying in them has a price. Hire community managers, specialized companies or create advertising and marketing campaigns in social media. ·   Censoring: is not good to delete comments that you do not like, the idea is to RESPOND. ·  Creatingz a Facebook page, a posting wall of activities or worse, publish exclusively benefits and features of products. ·   Invite to events which are not events: a new product is not an event, a new […]
August 21, 2013

XMS helps Top Stop Music launch “Salsa Giants” and takes it to the top of the charts..!!

XMS – Xperience Marketing Solutions, has been working closely with Top Stop Music to promote the “Salsa Giants” new album release in CD and DVD. www.SalsaGiants.com The marketing professionals’ team at Xperience Marketing Solutions has planned and implemented an international marketing campaign to launch “Salsa Giants”. As a result of the great effort from XMS and Top Stop Music team, we have seen “Salsa Giants” go to the top of the charts.Visit the “Salsa Giants” official website www.SalsaGiants.com to find more detailed information about the great concert (tambien disponible en español.) “I couldn’t have made a better decision,” said Sergio George. “To see these giants move so many souls together was a one and only experience, that fortunately, was recorded so it would never be forgotten, because concerts like that are rarely repeated.” The concert began with a brief piano introduction from George before a series of Salsa legends representing numerous cultures took the stage. “Salsa Giants” has been ranking as #1 for several weeks at the Latin Billboard. Now it is a closed second right after Marc Anthony’s new album.http://www.billboard.com/charts/tropical-albums Xperience Marketing Solutions continues working as a digital marketing agency, helping Top Stop Music with their online marketing needs and some their artists. For additional information about Xperience Marketing Solutions, please visit the following sites. www.XperienceMarketingSolutions.com  – agency website www.Estudio11.com  – Portfolio website
August 21, 2013

Xperience Marketing Solutions, helping Norris School district launch “Fund Raising Program”

The Norris school district has a long history of outstanding academic achievement and activities involvement dating back to its origination in 1964. The two compatible areas of hard-earned accomplishments in the classroom and competitive excellence on the competition field, court and stage go hand-in-hand and define the essence of what it means to be a Titan. Xperience Marketing Solutions – www.XperienceMarketingSolutions.com – has been planning and implementing a promotional campaign to help Norris School launch their “fund raising program.” The district, guided by its outstanding board of education, has developed a strategic plan for site development which includes expanded weight and strength training (a classroom space which will impact every competitive athletic activity as well), artificial turf field, baseball diamond, and tennis courts. It is truly outstanding to note the capacity the district already possesses: the land is available and accessible for development of these facilities. Norris school district, just needs your help to contribute the resources to make development of this ground possible. We invite you to visit Norris Titan’s Facilities fund website:  http://www.titansfacilitiesfund.com Xperience Marketing Solutions has also worked with other non-profit organizations to help them plan and implement multiple online and offline marketing initiatives that have allowed them to accomplished their objectives. For additional information about Xperience Marketing Solutions, please visit these websites: www.XperienceMarketingSolutions.com  – agency website www.Estudio11.com  – Portfolio website www.MySocialMediaWebsite.com – Social Media Services website
September 10, 2013

Rebranding your company’s image. (Before and After)

Your company’s image is one of the most important elements of your marketing communication and your business as a whole. Our marketing professionals and creative teams at “Xperience Marketing Solutions” will carefully draft and craft the perfect image for your company.  Whether you are starting a new business venture or when you are ready to move to the next level, your company needs to be ready and your image should be one of the priorities. As you can see below on this “before and after sample” Xperience Marketing Solutions has help “Colleen’s Catering Services” transform their corporate image and online presence with a professionally designed logo and a fantastic website that highlights all the great aspects of Colleen’s Catering business. Before: After XMS team worked on it.   www.colleenscateringservices.com   Our Xperience Marketing Solutions team, specializes on creating or improving any existing corporate image as well as conceiving ideas and designs for a variety of promotional materials and marketing campaigns. We invite you to visit our website to see other case studies and samples of work we’ve done for our clients around the world. www.XperienceMarketingSolutions.com  – agency website www.Estudio11.com  – Portfolio website