Many local businesses have been getting unwanted calls, “supposedly from Google”. Please be aware – these calls are NOT from Google! These are calls come from companies or individuals somewhere in North America or overseas. They use robocalls and trained telemarketers to present false information – scare tactics with the purpose of selling their services, scam you to take money or gather personal information from you. ……..
With 58% of American adults owning a Smartphone (PewResearch Internet Project, 2014) the prospect of reaching new customers through their Smartphone is heartening. However, sometimes companies get mobile marketing wrong and mobile campaigns fail. Find below some important tips and the biggest mobile marketing mistakes you should avoid: Understanding how people really use their mobile. According to the Harvard Business Review, mobile doesn’t mean on the go at all times: “New data show that 68% of consumers’ Smartphone use happens at home. And users’ most common activity is not shopping or socializing but engaging in what researchers at BBDO and AOL call me time.” Now, “me time” refers to activities seeking entertainment or relaxation, such as watching a funny video or even window shopping for fun. Therefore, apps don’t have one single purpose; the same app can be used for self-expression or socializing and connecting with users during “me time” is what make you able to reach shoppers through their Smartphone’s. Overlooking a mobile-optimized web site A common mistake is to run a mobile campaign without a mobile-optimized web site. For example, pointing users to a flash web site that isn’t optimized for mobile is a letdown for the potential clients and landing page it’s useless. Then it’s important to have in mind that sites on a desktop don’t necessary work on a Smartphone screen, and user-friendliness is the key to keep customers engaged. Tracking the results It makes sense that if you are investing in the execution of […]
There is not a clear choice or a single answer for this question. There are many variables to take into consideration before you make the decision about what’s best for you. First of all, if you are still wondering what WordPress or HTML is, the basic to know is: HTML stands for Hyper Text Markup Language, and is the behind the scenes coding language that makes us able to see objects such as images and structured text online. HTML5 is the latest HTML update, which adds capabilities to deal with elements like video, audio, and graphic animation. On the other hand, WordPress is one of the most popular content management in blog publishing applications. It was released as blog engine; however it has turn into a full feature customizable website creation tool. Then, Both HTML5 and WordPress can be an appropriate Content Management Solution (CMS) but to make your decision on which option is the most suitable for your company or personal website, it is important that make yourself the following questions: Do you want to make changes? Website changes include a variety of activities like adding, modifying and removing content –for example, when you include a blog–; modifying core elements and layouts; your in need of following the latest’s web design trends, and more. If you are planning to implement this for your business website, it’s recommendable to use WordPress due to the easiness of content managing, page layout options, timely core updates and code-free HTML scripts. On the […]