Xperience Marketing Solutions

July 7, 2017
Google Now Shows Job Postings In Its Search Results

Google Now Shows Job Postings In Its Search Results

It’s now official: Job listings are coming to Google’s search results in a much more prominent way. Google’s job search initiative is now live in US search results. Initially debuted at the company’s I/O conference, Google For Jobs sees the search giant collaborating with other companies in the job matching industry to connect employers with the right candidates. While joining the power of Google’s machine learning capabilities, combined with the services provided by other job matching sites, Google aims to help users find the right job for them. Whether you’re seeking an entry-level job, or a high level executive position, Google For Jobs will be able to surface opportunities of all types. Google For Jobs can be activated on either desktop or mobile by searching for keywords such as “jobs near me”, “retail jobs”, and so on. In addition to job descriptions, Google will also show key information including when the job was posted, commute time from your home, whether it’s full or part time, and even reviews of the employer. If there’s a particular type of job you’re interested in, you can turn on alerts and receive an email notification whenever a job matching your criteria gets posted. References Southern, M. (2017, June 20). Google For Jobs is Now Live in Search Results. Retrieved from searchenginejournal: https://www.searchenginejournal.com/google-jobs-now-live-search-results/202986/
June 9, 2017
Click bait

Facebook is Fighting the War Against Clickbait

Facebook is getting more precise in its fight against clickbait. After training its news feed algorithm to recognize clickbait headlines last year and penalize the sites and Pages associated with these posts, Facebook will now target individual posts that link to articles that overpromise and underdeliver, in order to better isolate and eliminate the clickbait trying to invade people’s news feeds. Previously, Facebook considered website domains or Facebook Pages at large when hunting for clickbait. That helped its system to broadly identify bad actors that push out a lot of clickbait, but it also made it harder to quarantine the occasional clickbait from an otherwise reputable publisher. Now, by taking into account individual posts, Facebook can strike down these one-off offenses without leveling an entire publication or needing to wait for a publication’s clickbait volume to mount. Facebook’s algorithm will also now distinguish between headlines that withhold information and headlines that exaggerate the story. The divide-and-conquer tactic is supposed to make Facebook’s system more effective when evaluating whether a post links to a clickbait, per a company blog post published on Wednesday. That post isn’t clear on exactly how the change helps. But since Facebook is running a bunch of headlines through its computers so those computers can learn what a clickbait headline looks like, it’s possible that the computers had a hard time finding those patterns when considering a headline like “When He Opened the Door, He Didn’t Know He’d Be Met by This…” and one like “This Article […]
May 30, 2017

Is “Siri” the new Google’s competitor?

A new study from Fivesight Research, “US Consumer Search Preferences Smartphone & Desktop: Q1 2017,” finds that Siri is the mobile “search engine” of choice after Google. The study was based on a survey of 800 US adults split roughly evenly between iOS and Android users. Google was by far the dominant mobile search engine, with an 84% aggregate share among respondents. Among Android users, Google’s search share was 90%. Among iPhone owners Google had a 78% share. After Google, however, Siri was named by more respondents as their “primary search engine” than Bing or Yahoo. (However, this doesn’t reflect query volume, just identification as the primary engine of choice.) Siri was the primary search engine of 13% of iPhone owners. This finding is significant because it suggests the long-term, potentially disruptive impact of voice and virtual assistants on traditional “query in a box” results. It’s important to point out, however, that these responses reflect self-reported data and many not line up one-to-one with behavior. Siri was also the most widely adopted virtual assistant among the available choices, used by a higher number of iOS users than “Google Now” was by Android users. Google Assistant wasn’t one of the available choices on the survey. A very large percentage of respondents (72%) said they were using virtual assistants to “supplement” more traditional mobile search. Only 16% of iPhone owners did not use a virtual assistant, while just under 40% of Android users did not. Among iPhone owners who used assistants other […]
April 6, 2017

The Top Reasons Your Business Needs a Mobile-Friendly Website

It feels like every day new statistics are released about the rising prevalence of mobile usage in the world – more and more people are accessing their email, viewing websites, engaging on social media, and making purchases, all from the convenience of their phones or tablets. It’s safe to say, if your website isn’t optimized for mobile, you’re missing a significant portion of your target audience. The time is now to get your website into tip-top, mobile-friendly shape for maximum business exposure. Unconvinced? Don’t just take our word for it. Take a look to this new info-graphic which outlines the top reasons your business needs a mobile-friendly website right now. Among the key facts outlined in the graphic are: 1.2 billion people worldwide are accessing the web from mobile devices. Since Google’s algorithm update in April 2015, Responsive Design is now preferred in Google’s rankings over having a separate mobile website, or not having a mobile-friendly website at all. 52% of users said that a bad mobile experience made them less likely to engage with a company. Having a website that is mobile-friendly and user-friendly is the first step in staying competitive in the digital marketplace – and ultimately, seeing long-term business success. References Julie, C. (2017, March 29). The Top Reasons Your Business Needs a Mobile-Friendly Website [Infographic]. Retrieved from Social Media Today: http://www.socialmediatoday.com/marketing/top-reasons-your-business-needs-mobile-friendly-website-infographic