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June 12, 2018
SEO

Great Tips On How To Make A Good Decision When Hiring A SEO/SEM Agency

Planning and implementing a successful SEO/SEM requires creating diverse strategies to communicate the valuable content and production of your company through some specific technical aspects that will make you stand out among the others. When SEO/SEM is performed correctly, you will experience positive results that will increase your bottom line.  The World Wide Web is flooded with all kinds of companies or freelancers claiming they offer the best marketing services related to SEO. Before you make a decision about hiring a company to help you with your SEO and SEM need, these are some things you should take into consideration. First of all you, if you don’t know what a SEO/SEM solution is, you should start by doing some research about the overall tasks that it entails and the way it can affect your business. Then, you could be prepared to come up with some serious theoretic and practical questions when interviewing the SEO person or team. Now, thinking that the firm at the top of Google search or an attractive website will immediately translate into a great SEO is a big delusion. Then, what do you need to have in mind to hire not only a good SEO service but a great one? Thinking that the person or company that has a listing at the top of Google search will immediately translate into a great SEO is a big delusion. Work with professionals who have SEO knowledge and credentials. Know exactly what type of SEO agency you are looking […]
June 12, 2018
Social Media Management

Social Media

Social Media Marketing Solutions Social media has become an intricate and very important element of any online marketing campaign. Social media increases your traffic on your site, promotes your brand, improves your SEO and much more. Our social media team will help you plan, develop and implement you with the following and much more… Development and design of social media presence Development of social media community Link building & traffic generation Content writing & supervision Blog development Let us build your custom site for facebook For more information visit our Website: https://xperiencemarketingsolutions.com/
May 2, 2018
LinkedIn is introducing video advertising and video for Company Pages

LinkedIn is introducing video advertising and video for Company Pages

LinkedIn is offering businesses two channels for using video on the platform. Companies can now run native video ad campaigns and include video within their Company Pages. Video for Sponsored Content According to LinkedIn, more than 700 advertisers have been beta testing Video for Sponsored Content, the new native video advertising offering, since October. Shrivastava said that, during that time, LinkedIn members have spent an average of almost three times the amount of time watching ads embedded with video contrasted with static ones. The native video ads appear in the news feed as standalone, sponsored posts and auto-play on mute when in view, just like user-uploaded video on the platform. The ads can help businesses produce leads by driving site traffic. Video for Company Pages Additionally, businesses and publishers can now place video on their Company Pages. LinkedIn says, during the beta program, it found Company Page video five times more likely than other types of content to start a conversation among members. Both video products are rolling out now and will be available to all businesses in the coming weeks. References Kurzer, R. (2018, March 29). LinkedIn is rolling out native video advertising & video for Company Pages. Retrieved from Marketing Land: https://marketingland.com/linkedin-is-rolling-out-native-video-advertising-video-for-company-pages-237146
March 14, 2018
What is SEO (Search Engine Optimization)?

What is SEO (Search Engine Optimization)?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. To understand what SEO really means, let’s break that sentence down and look at the parts: Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really, you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer. Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better. Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for. Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query. There are a lot of factors that go into a search engine’s algorithm, and here’s how a group of experts ranked their importance: References Moz. (2017, January 1). What is SEO ? Retrieved from Moz: https://moz.com/learn/seo/what-is-seo Search Engine Land. (2018, March 14). What […]