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April 6, 2017

The Top Reasons Your Business Needs a Mobile-Friendly Website

It feels like every day new statistics are released about the rising prevalence of mobile usage in the world – more and more people are accessing their email, viewing websites, engaging on social media, and making purchases, all from the convenience of their phones or tablets. It’s safe to say, if your website isn’t optimized for mobile, you’re missing a significant portion of your target audience. The time is now to get your website into tip-top, mobile-friendly shape for maximum business exposure. Unconvinced? Don’t just take our word for it. Take a look to this new info-graphic which outlines the top reasons your business needs a mobile-friendly website right now. Among the key facts outlined in the graphic are: 1.2 billion people worldwide are accessing the web from mobile devices. Since Google’s algorithm update in April 2015, Responsive Design is now preferred in Google’s rankings over having a separate mobile website, or not having a mobile-friendly website at all. 52% of users said that a bad mobile experience made them less likely to engage with a company. Having a website that is mobile-friendly and user-friendly is the first step in staying competitive in the digital marketplace – and ultimately, seeing long-term business success. References Julie, C. (2017, March 29). The Top Reasons Your Business Needs a Mobile-Friendly Website [Infographic]. Retrieved from Social Media Today: http://www.socialmediatoday.com/marketing/top-reasons-your-business-needs-mobile-friendly-website-infographic
March 21, 2017
SEO - SEM

What’s the Difference Between SEO and SEM?

Search engine optimization and search engine marketing can be a confusing concept to grasp. Is there even a difference between them? Both terms are often used interchangeably, which makes matters even worse. It is important to understand the difference between the two terms and that they are different. What is search engine optimization (SEO)? SEO is essentially a component of the larger category, SEM. According to Google’s Knowledge Graph, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” The SEO industry is continually changing due to the frequent changes made to Google’s algorithm. But, there is one aspect of SEO that stays constant: SEO is made up of On-Page and Off-Page activities. What components does SEO include? As stated above, SEO is comprised of two different activities. ·         On-Page SEO includes: -Incorporating selective keyword naturally into title tags, meta descriptions, heading tags, alt text, etc. -Blog posts and page copy that is written and optimized with quality -Clean and formatting page URLS -Optimized page load speed -Google authorship incorporated -Social sharing integration within your content And much more! ·         Off-Page SEO includes: -Creating a high quality, natural backlink profile (aka having other high quality/authoritative sites link to your site naturally) -Social sharing signals -Social bookmarking (Stumbleupon, Reddit) -List goes on here too! What is search engine marketing (SEM)? According to Wikipedia, “Search engine marketing is a […]
February 10, 2017

Don’t be fooled by fake news

Social media, for better or worse, is a part of 21st-century culture and it’s has been deeply ingrained in the daily lives, experiences and viewpoints of Americans of all ages.  Millennials and new generations don’t know a world without Instagram, Facebook and Google.  Intersecting daily with social media networks it’s simply their reality. Social media connects users across the world, allowing them to share ideas, thoughts, and content. While the dangers of social media are prominent in teachings to youth, the entire spectrum of what exactly is dangerous may not be covered. Students are warned of the consequences of posting scandalous photos or inappropriate comments. However, there are other important concerns to take into consideration when it comes to social media communication. One of these important social issues is the fact that many people are getting badly influenced by “fake news”. As a result of this concerning trend, some social networks are taking action. Now, Facebook is letting its users flag news stories as fake or a hoax and working with fact checkers to vet them, it is the first effort to address fake news since the United States election. Facebook stated on Dec. 15 that it is taking steps to weed out “the worst of the worst” fake news from its platform. So, be responsible, get educated and don’t believe everything you read in social media platforms. Always check with reliable sources first before sharing any news.
February 8, 2016

Twitter update – Expanding character limitation?

Once again, we see social media changing and evolving. The feature that made Twitter famous, their 140 character limit may be getting a substantial update in the upcoming months.   Some reports state that the text limitation will move from 140 characters up to 10,000, which is considered by many to be the biggest change to Twitter so far since its inception. When the reports first came out, many users were not very happy about the possible change. Thereafter, Twitter officials clarified that the text that is displayed will still be limited to 140 characters, however an option to click to expand text will be added to allow for the additional text to appear on the twit. Some of the obvious benefits from this change include: First, longer tweets will be easier to read because they won’t have to be spread out over multiple messages. Next, they will be easier to find and search since the text will be text rather than images. The more text that Twitter has access to, the more accurate your message and ad targeting can be. Additional text may help with Search engine optimization For most companies and marketers who use twitter ads, this is likely going to be a very good change. There is not yet any set date for when this update will be rolled out. For additional information about Social Media Marketing and communications, please visit our website: www.XperienceMarketingSolutions.com