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February 10, 2017

Don’t be fooled by fake news

Social media, for better or worse, is a part of 21st-century culture and it’s has been deeply ingrained in the daily lives, experiences and viewpoints of Americans of all ages.  Millennials and new generations don’t know a world without Instagram, Facebook and Google.  Intersecting daily with social media networks it’s simply their reality. Social media connects users across the world, allowing them to share ideas, thoughts, and content. While the dangers of social media are prominent in teachings to youth, the entire spectrum of what exactly is dangerous may not be covered. Students are warned of the consequences of posting scandalous photos or inappropriate comments. However, there are other important concerns to take into consideration when it comes to social media communication. One of these important social issues is the fact that many people are getting badly influenced by “fake news”. As a result of this concerning trend, some social networks are taking action. Now, Facebook is letting its users flag news stories as fake or a hoax and working with fact checkers to vet them, it is the first effort to address fake news since the United States election. Facebook stated on Dec. 15 that it is taking steps to weed out “the worst of the worst” fake news from its platform. So, be responsible, get educated and don’t believe everything you read in social media platforms. Always check with reliable sources first before sharing any news.
February 8, 2016

Twitter update – Expanding character limitation?

Once again, we see social media changing and evolving. The feature that made Twitter famous, their 140 character limit may be getting a substantial update in the upcoming months.   Some reports state that the text limitation will move from 140 characters up to 10,000, which is considered by many to be the biggest change to Twitter so far since its inception. When the reports first came out, many users were not very happy about the possible change. Thereafter, Twitter officials clarified that the text that is displayed will still be limited to 140 characters, however an option to click to expand text will be added to allow for the additional text to appear on the twit. Some of the obvious benefits from this change include: First, longer tweets will be easier to read because they won’t have to be spread out over multiple messages. Next, they will be easier to find and search since the text will be text rather than images. The more text that Twitter has access to, the more accurate your message and ad targeting can be. Additional text may help with Search engine optimization For most companies and marketers who use twitter ads, this is likely going to be a very good change. There is not yet any set date for when this update will be rolled out. For additional information about Social Media Marketing and communications, please visit our website: www.XperienceMarketingSolutions.com
October 19, 2015

Don’t be fooled by phone spammers!

Google does not call soliciting business Many local businesses have received phone calls from “Google” to talk about SEO. What these people may not know is that it probably is NOT Google calling them. There are many unethical companies cold calling local companies pretending to be Google.   BE AWARE! 99.9% of the time those calls are from phone spammers cold calling to solicit your business. Google does not place robocalls. Google does not call to “update your front page listing” or ask you to “claim your free website.” Google does not charge for inclusion in Google Search or Google My Business. Their tactic is to scare businesses into believing that they have problems with Their SEO, SEM, local listings, or related. It is very unlikely that it is actually Google these people are receiving a call from. Google will rarely call businesses, with the exception of those who request a call which is most often related Google AdWords users for CPC campaigns. So, if you receive a call from someone who claims to be Google, be aware that it is far more likely that this is actually someone misrepresenting themselves. These callers may call to “update your local listing, improve your SEO, fix errors your web may have” or even tell you to “claim your free website”. If a caller supposedly from Google makes these suggestions, it will be clear indication they are not from Google. However, on some occasion you will receive an actual call from Google. These calls […]
October 6, 2015

Trade Show Marketing Strategies and Tips

Trade shows are a great opportunity for businesses to market to potential clients. However, trade shows do not generally last very long, so a company need to make sure it will be successful. Here are some tips for your trade show marketing strategy that can help make sure it is a success. Promoting in Advance – A trade show should be promoted long in advance before the actual event. A good rule of thumb would be to begin advertising it 60-90 days in advance for build-up. While you want to be promoting the event, it isn’t necessary to promote every single day. But, you should definitely begin the promotion at least 2-3 months before the event takes place. Social Media/Online Marketing ­– A great way to promote your event is through social media and online marketing. Most consumers have access to some sort of social media, and if not, another way to view online marketing. These methods are effective not only because of their far reach, but they are also very cost-effective. Professional Display – Your booth is your best opportunity to make a good first impression. By keeping a professional display, you can give clients a good impression that is likely to draw them in for more information. Large or small displays can both be used as long as they portray your company with a positive image. Display Information – Use enough information in your display to portray the positive image you want. But, do not include too much […]