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April 28, 2014

Top 5 Mobile Marketing Mistakes

With 58% of American adults owning a Smartphone (PewResearch Internet Project, 2014) the prospect of reaching new customers through their Smartphone is heartening. However, sometimes companies get mobile marketing wrong and mobile campaigns fail. Find below some important tips and the biggest mobile marketing mistakes you should avoid: Understanding how people really use their mobile. According to the Harvard Business Review, mobile doesn’t mean on the go at all times: “New data show that 68% of consumers’ Smartphone use happens at home. And users’ most common activity is not shopping or socializing but engaging in what researchers at BBDO and AOL call me time.” Now, “me time” refers to activities seeking entertainment or relaxation, such as watching a funny video or even window shopping for fun. Therefore, apps don’t have one single purpose; the same app can be used for self-expression or socializing and connecting with users during “me time” is what make you able to reach shoppers through their Smartphone’s.   Overlooking a mobile-optimized web site A common mistake is to run a mobile campaign without a mobile-optimized web site. For example, pointing users to a flash web site that isn’t optimized for mobile is a letdown for the potential clients and landing page it’s useless. Then it’s important to have in mind that sites on a desktop don’t necessary work on a Smartphone screen, and user-friendliness is the key to keep customers engaged. Tracking the results It makes sense that if you are investing in the execution of […]
April 15, 2014

WordPress vs. HTML5 for my new website, which one is the best?

There is not a clear choice or a single answer for this question.  There are many variables to take into consideration before you make the decision about what’s best for you. First of all, if you are still wondering what WordPress or HTML is, the basic to know is: HTML stands for Hyper Text Markup Language, and is the behind the scenes coding language that makes us able to see objects such as images and structured text online. HTML5 is the latest HTML update, which adds capabilities to deal with elements like video, audio, and graphic animation. On the other hand, WordPress is one of the most popular content management in blog publishing applications. It was released as blog engine; however it has turn into a full feature customizable website creation tool. Then, Both HTML5 and WordPress can be an appropriate Content Management Solution (CMS) but to make your decision on which option is the most suitable for your company or personal website, it is important that make yourself the following questions: Do you want to make changes? Website changes include a variety of activities like adding, modifying and removing content –for example, when you include a blog–; modifying core elements and layouts; your in need of following the latest’s web design trends, and more. If you are planning to implement this for your business website, it’s recommendable to use WordPress due to the easiness of content managing, page layout options, timely core updates and code-free HTML scripts. On the […]
March 14, 2014

Why do you need to optimize your website for local Search Engine & map listings?

Optimizing your website for local search engine listings is one of the most important basic steps needed for a complete SEO strategy. To put it in perspective and better understand the importance of the proper optimization for your website and business, it is important to be aware about some of the current statistics and data available. During 2013, 97% of costumers performed searches about local business using their computers and mobile devices. This means that search queries carry not only the information such as the service or business category users are looking for, but also includes the geographical information; commonly a city or state name. As a consequence, search engines targets a user’s search results with local listings in order to bring relevant local results. For instance, to come up with local results, Google tries to identify your location. Now, it is very important to provide accurate and complete information about your business location, name, phone number and hours of operation to improve optimization results. Although this information is standard, the user quickly sees if they are interested on your business based on things such as the average starts rating or the number of customer reviews. What’s more, adding photos, videos, information about special offers and discounts will make it more appealing and it’ll be easier for customers to decide and prefer your business among others. One of the reasons why it is important to have your map listing up to speed is the extended use of smart phones. As […]
March 7, 2014

Reasons why website design impacts your business marketing strategy

Website Design has become a crucial factor for all businesses; from small mom & pop businesses to well established enterprises, everyone expect their websites to deliver real value. Around 91% of online adults use search engines to find information on the Web. And, among all search users, over 90% always or most of the time find the information they were looking for. As you probably have heard on many occasions, your website will be the first impression a possible new customer will get from your company. Nowadays, it’s understood by most people that one of the basic purposes of a website is to help potential clients find information about a business, a person -or anything that wants to be promoted or communicated thru the World Wide Web, more commonly called the “internet”. However, when it comes to designing and developing a website, designers need to take into consideration a lot visual elements and many other factors that most people would not think about. Some of these factors include: the way the graphics and text will be arranged, choice of colours, logos, use of fonts, and more. But is that all? Is it enough to create a nice looking website and be a part of the www? Charles Eames, one of the most important American designers of this century, once said: “Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.” Meaning that the main purpose of designing is meeting a particular goal, […]