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January 15, 2015

Xperience Marketing Solutions delivers results once again. XMS designs the best booth of The 41st Stuart Boat – 2015

The 41st Stuart Boat Show was held January 9th – 11th and was a great success for the city, the Marine industry and Xperience’s clients. This event has become one of the most important marine industry shows on the Treasure Cost and South Florida.  With more than 180 exhibitors and 19k visitors, this fantastic boat show features a huge selection of boats, cruisers and yachts just to name a few on display in-water and on land. Several companies such as Whiticar and Shearwater also featured marine electronics, generators, engines and every marine accessory imaginable from top manufacturers and dealers. One of the most exciting highlights of this event is the selection of the “best booth”.  Most companies and vendors take great pride in their company and the way they present themselves to the public and their peers. This year an outsider was in charge of analyzing each booth while taking into consideration multiple design variables and product presentation. The winner and best booth of the 41st Stuart Boat Show was “Shearwater” which is a division of Whiticar. (www.Whiticar.com). The booth was designed by one of the best marketing agencies in the Treasure Coast and South Florida. “XMS – Xperience Marketing Solutions” www.XperienceMarketingSolutions.com  The team at Xperience Marketing Solutions specializes in digital marketing, however they have proven over the years to be one of the best creative design marketing agencies. XMS has been working with companies and organizations in the marine industry for the past several years such as MIAF, MIATC, www.XperienceFloridaMarine.comjust […]
November 7, 2014

Plan Your Online Marketing Strategy for the Holidays

With the Holiday Season approaching it is necessary to take some actions to make the most of this time of the year which it is perfect to improve sales and strengthen customer relationships. According with the consulting company Gallup “Americans’ initial estimates of the total amount they will spend on Christmas gifts this year point to an above-average holiday season for the nation’s retailers”. Companies can expect that the average U.S. adult will spend 781 dollars on Christmas gifts this year, which is significantly higher than 2013. Xperience Marketing Solutions want to help you and give you some advice to plan and improve the appropriate online strategies that will help you reap the benefits that this holiday season could bring to your business.  BE INSPIRED BY THE HOLIDAY Just as people decorate their home for the holidays, companies need to show to their customers that they are also enjoying the holiday’s season and are preparing for it. Decorate your social networks display areas and website according to the season. Create funny images and even a video for posts showing your holiday spirit and make sure you share the joy with for your clients.  INCENTIVES TO BUY During the Holiday season people are going to be more willing to spend money; your competitors know that and they are going to flood the internet with unbeatable deals and that’s why you have to create strong incentives to buy. You have to make more noise than ever to get noticed for your potential customers to […]
April 28, 2014

Top 5 Mobile Marketing Mistakes

With 58% of American adults owning a Smartphone (PewResearch Internet Project, 2014) the prospect of reaching new customers through their Smartphone is heartening. However, sometimes companies get mobile marketing wrong and mobile campaigns fail. Find below some important tips and the biggest mobile marketing mistakes you should avoid: Understanding how people really use their mobile. According to the Harvard Business Review, mobile doesn’t mean on the go at all times: “New data show that 68% of consumers’ Smartphone use happens at home. And users’ most common activity is not shopping or socializing but engaging in what researchers at BBDO and AOL call me time.” Now, “me time” refers to activities seeking entertainment or relaxation, such as watching a funny video or even window shopping for fun. Therefore, apps don’t have one single purpose; the same app can be used for self-expression or socializing and connecting with users during “me time” is what make you able to reach shoppers through their Smartphone’s.   Overlooking a mobile-optimized web site A common mistake is to run a mobile campaign without a mobile-optimized web site. For example, pointing users to a flash web site that isn’t optimized for mobile is a letdown for the potential clients and landing page it’s useless. Then it’s important to have in mind that sites on a desktop don’t necessary work on a Smartphone screen, and user-friendliness is the key to keep customers engaged. Tracking the results It makes sense that if you are investing in the execution of […]
April 15, 2014

WordPress vs. HTML5 for my new website, which one is the best?

There is not a clear choice or a single answer for this question.  There are many variables to take into consideration before you make the decision about what’s best for you. First of all, if you are still wondering what WordPress or HTML is, the basic to know is: HTML stands for Hyper Text Markup Language, and is the behind the scenes coding language that makes us able to see objects such as images and structured text online. HTML5 is the latest HTML update, which adds capabilities to deal with elements like video, audio, and graphic animation. On the other hand, WordPress is one of the most popular content management in blog publishing applications. It was released as blog engine; however it has turn into a full feature customizable website creation tool. Then, Both HTML5 and WordPress can be an appropriate Content Management Solution (CMS) but to make your decision on which option is the most suitable for your company or personal website, it is important that make yourself the following questions: Do you want to make changes? Website changes include a variety of activities like adding, modifying and removing content –for example, when you include a blog–; modifying core elements and layouts; your in need of following the latest’s web design trends, and more. If you are planning to implement this for your business website, it’s recommendable to use WordPress due to the easiness of content managing, page layout options, timely core updates and code-free HTML scripts. On the […]