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October 19, 2015

Don’t be fooled by phone spammers!

Google does not call soliciting business Many local businesses have received phone calls from “Google” to talk about SEO. What these people may not know is that it probably is NOT Google calling them. There are many unethical companies cold calling local companies pretending to be Google.   BE AWARE! 99.9% of the time those calls are from phone spammers cold calling to solicit your business. Google does not place robocalls. Google does not call to “update your front page listing” or ask you to “claim your free website.” Google does not charge for inclusion in Google Search or Google My Business. Their tactic is to scare businesses into believing that they have problems with Their SEO, SEM, local listings, or related. It is very unlikely that it is actually Google these people are receiving a call from. Google will rarely call businesses, with the exception of those who request a call which is most often related Google AdWords users for CPC campaigns. So, if you receive a call from someone who claims to be Google, be aware that it is far more likely that this is actually someone misrepresenting themselves. These callers may call to “update your local listing, improve your SEO, fix errors your web may have” or even tell you to “claim your free website”. If a caller supposedly from Google makes these suggestions, it will be clear indication they are not from Google. However, on some occasion you will receive an actual call from Google. These calls […]
October 6, 2015

Trade Show Marketing Strategies and Tips

Trade shows are a great opportunity for businesses to market to potential clients. However, trade shows do not generally last very long, so a company need to make sure it will be successful. Here are some tips for your trade show marketing strategy that can help make sure it is a success. Promoting in Advance – A trade show should be promoted long in advance before the actual event. A good rule of thumb would be to begin advertising it 60-90 days in advance for build-up. While you want to be promoting the event, it isn’t necessary to promote every single day. But, you should definitely begin the promotion at least 2-3 months before the event takes place. Social Media/Online Marketing ­– A great way to promote your event is through social media and online marketing. Most consumers have access to some sort of social media, and if not, another way to view online marketing. These methods are effective not only because of their far reach, but they are also very cost-effective. Professional Display – Your booth is your best opportunity to make a good first impression. By keeping a professional display, you can give clients a good impression that is likely to draw them in for more information. Large or small displays can both be used as long as they portray your company with a positive image. Display Information – Use enough information in your display to portray the positive image you want. But, do not include too much […]
January 15, 2015

Xperience Marketing Solutions delivers results once again. XMS designs the best booth of The 41st Stuart Boat – 2015

The 41st Stuart Boat Show was held January 9th – 11th and was a great success for the city, the Marine industry and Xperience’s clients. This event has become one of the most important marine industry shows on the Treasure Cost and South Florida.  With more than 180 exhibitors and 19k visitors, this fantastic boat show features a huge selection of boats, cruisers and yachts just to name a few on display in-water and on land. Several companies such as Whiticar and Shearwater also featured marine electronics, generators, engines and every marine accessory imaginable from top manufacturers and dealers. One of the most exciting highlights of this event is the selection of the “best booth”.  Most companies and vendors take great pride in their company and the way they present themselves to the public and their peers. This year an outsider was in charge of analyzing each booth while taking into consideration multiple design variables and product presentation. The winner and best booth of the 41st Stuart Boat Show was “Shearwater” which is a division of Whiticar. (www.Whiticar.com). The booth was designed by one of the best marketing agencies in the Treasure Coast and South Florida. “XMS – Xperience Marketing Solutions” www.XperienceMarketingSolutions.com  The team at Xperience Marketing Solutions specializes in digital marketing, however they have proven over the years to be one of the best creative design marketing agencies. XMS has been working with companies and organizations in the marine industry for the past several years such as MIAF, MIATC, www.XperienceFloridaMarine.comjust […]
November 7, 2014

Plan Your Online Marketing Strategy for the Holidays

With the Holiday Season approaching it is necessary to take some actions to make the most of this time of the year which it is perfect to improve sales and strengthen customer relationships. According with the consulting company Gallup “Americans’ initial estimates of the total amount they will spend on Christmas gifts this year point to an above-average holiday season for the nation’s retailers”. Companies can expect that the average U.S. adult will spend 781 dollars on Christmas gifts this year, which is significantly higher than 2013. Xperience Marketing Solutions want to help you and give you some advice to plan and improve the appropriate online strategies that will help you reap the benefits that this holiday season could bring to your business.  BE INSPIRED BY THE HOLIDAY Just as people decorate their home for the holidays, companies need to show to their customers that they are also enjoying the holiday’s season and are preparing for it. Decorate your social networks display areas and website according to the season. Create funny images and even a video for posts showing your holiday spirit and make sure you share the joy with for your clients.  INCENTIVES TO BUY During the Holiday season people are going to be more willing to spend money; your competitors know that and they are going to flood the internet with unbeatable deals and that’s why you have to create strong incentives to buy. You have to make more noise than ever to get noticed for your potential customers to […]