Google SEO

November 18, 2013

What is link building?

Tips on how to improve link building.  The term link building has become a marketing buzz word that is mentioned time and time again in blogs, articles, and by SEO experts. For companies seeking to improve their online marketing strategy, link building is often a misunderstood term. This article explains the true significance of link building, so it can be further understood and utilized by companies to improve their web presence. Many of our clients ask “What is Link Building”? Link building, in its barest form is simply having a number of links on the web that direct to your site. This is a very simplified explanation of it and most experts agree that correct link building needs to be taken further.  Effective link building is increasing the number of relevant, high quality links to your site on other web pages. Why is Link BuildingImportant? For the past two decades, search engines have used the number of links that lead back to a page as currency to determine the popularity and relevance of the page. This is achieved using complex algorithms that analyze the number of visits the page receives and the other pages that link back to it. Simply put, more links equals a higher ranked webpage and more traffic. Correct link building has definite, long term effects on the visibility and popularity of a website. It ensures that the site will not be buried in cyberspace, but seen by as many people as possible. Link building is not […]
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March 14, 2018
What is SEO (Search Engine Optimization)?

What is SEO (Search Engine Optimization)?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. To understand what SEO really means, let’s break that sentence down and look at the parts: Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really, you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer. Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better. Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for. Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query. There are a lot of factors that go into a search engine’s algorithm, and here’s how a group of experts ranked their importance: References Moz. (2017, January 1). What is SEO ? Retrieved from Moz: https://moz.com/learn/seo/what-is-seo Search Engine Land. (2018, March 14). What […]
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June 12, 2018
SEO

Tips On How To Make A Good Decision When Hiring A SEO/SEM Agency

Planning and implementing a successful SEO/SEM requires creating diverse strategies to communicate the valuable content and production of your company through some specific technical aspects that will make you stand out among the others. When SEO/SEM is performed correctly, you will experience positive results that will increase your bottom line.  The World Wide Web is flooded with all kinds of companies or freelancers claiming they offer the best marketing services related to SEO. Before you make a decision about hiring a company to help you with your SEO and SEM need, these are some things you should take into consideration. First of all you, if you don’t know what a SEO/SEM solution is, you should start by doing some research about the overall tasks that it entails and the way it can affect your business. Then, you could be prepared to come up with some serious theoretic and practical questions when interviewing the SEO person or team. Now, thinking that the firm at the top of Google search or an attractive website will immediately translate into a great SEO is a big delusion. Then, what do you need to have in mind to hire not only a good SEO service but a great one? Thinking that the person or company that has a listing at the top of Google search will immediately translate into a great SEO is a big delusion. Work with professionals who have SEO knowledge and credentials. Know exactly what type of SEO agency you are looking […]
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July 6, 2018
Google Changed The Way It Works

Google Changed The Way It Works

From Google: “Today, we’ve updated the way we label country services on the mobile web, the Google app for iOS, and desktop Search and Maps. Now the choice of country service will no longer be indicated by domain. Instead, by default, you’ll be served the country service that corresponds to your location. So if you live in Australia, you’ll automatically receive the country service for Australia, but when you travel to New Zealand, your results will switch automatically to the country service for New Zealand. Upon return to Australia, you will seamlessly revert back to the Australian country service.” At the time, it seemed this update was more of a minor change, when trying to check international results. Instead of going to the version of Google for a particular country, the results were now based on your location or the location in your Google settings. Google stated: “This update will help ensure that you get the most relevant results based on your location.” This seemingly minor change actually had a huge impact for websites operating in multiple markets. References Stox, P. (2018, June 20). Google changed the way it works, and no one really noticed. Retrieved from Marketing Land: https://marketingland.com/google-changed-the-way-it-works-and-no-one-really-noticed-242738
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