Marketing

September 10, 2013

Rebranding your company’s image. (Before and After)

Your company’s image is one of the most important elements of your marketing communication and your business as a whole. Our marketing professionals and creative teams at “Xperience Marketing Solutions” will carefully draft and craft the perfect image for your company.  Whether you are starting a new business venture or when you are ready to move to the next level, your company needs to be ready and your image should be one of the priorities. As you can see below on this “before and after sample” Xperience Marketing Solutions has help “Colleen’s Catering Services” transform their corporate image and online presence with a professionally designed logo and a fantastic website that highlights all the great aspects of Colleen’s Catering business. Before: After XMS team worked on it.   www.colleenscateringservices.com   Our Xperience Marketing Solutions team, specializes on creating or improving any existing corporate image as well as conceiving ideas and designs for a variety of promotional materials and marketing campaigns. We invite you to visit our website to see other case studies and samples of work we’ve done for our clients around the world. www.XperienceMarketingSolutions.com  – agency website www.Estudio11.com  – Portfolio website
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April 28, 2014

Top 5 Mobile Marketing Mistakes

With 58% of American adults owning a Smartphone (PewResearch Internet Project, 2014) the prospect of reaching new customers through their Smartphone is heartening. However, sometimes companies get mobile marketing wrong and mobile campaigns fail. Find below some important tips and the biggest mobile marketing mistakes you should avoid: Understanding how people really use their mobile. According to the Harvard Business Review, mobile doesn’t mean on the go at all times: “New data show that 68% of consumers’ Smartphone use happens at home. And users’ most common activity is not shopping or socializing but engaging in what researchers at BBDO and AOL call me time.” Now, “me time” refers to activities seeking entertainment or relaxation, such as watching a funny video or even window shopping for fun. Therefore, apps don’t have one single purpose; the same app can be used for self-expression or socializing and connecting with users during “me time” is what make you able to reach shoppers through their Smartphone’s.   Overlooking a mobile-optimized web site A common mistake is to run a mobile campaign without a mobile-optimized web site. For example, pointing users to a flash web site that isn’t optimized for mobile is a letdown for the potential clients and landing page it’s useless. Then it’s important to have in mind that sites on a desktop don’t necessary work on a Smartphone screen, and user-friendliness is the key to keep customers engaged. Tracking the results It makes sense that if you are investing in the execution of […]
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November 7, 2014

Plan Your Online Marketing Strategy for the Holidays

With the Holiday Season approaching it is necessary to take some actions to make the most of this time of the year which it is perfect to improve sales and strengthen customer relationships. According with the consulting company Gallup “Americans’ initial estimates of the total amount they will spend on Christmas gifts this year point to an above-average holiday season for the nation’s retailers”. Companies can expect that the average U.S. adult will spend 781 dollars on Christmas gifts this year, which is significantly higher than 2013. Xperience Marketing Solutions want to help you and give you some advice to plan and improve the appropriate online strategies that will help you reap the benefits that this holiday season could bring to your business.  BE INSPIRED BY THE HOLIDAY Just as people decorate their home for the holidays, companies need to show to their customers that they are also enjoying the holiday’s season and are preparing for it. Decorate your social networks display areas and website according to the season. Create funny images and even a video for posts showing your holiday spirit and make sure you share the joy with for your clients.  INCENTIVES TO BUY During the Holiday season people are going to be more willing to spend money; your competitors know that and they are going to flood the internet with unbeatable deals and that’s why you have to create strong incentives to buy. You have to make more noise than ever to get noticed for your potential customers to […]
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July 7, 2017
Google Now Shows Job Postings In Its Search Results

Google Now Shows Job Postings In Its Search Results

It’s now official: Job listings are coming to Google’s search results in a much more prominent way. Google’s job search initiative is now live in US search results. Initially debuted at the company’s I/O conference, Google For Jobs sees the search giant collaborating with other companies in the job matching industry to connect employers with the right candidates. While joining the power of Google’s machine learning capabilities, combined with the services provided by other job matching sites, Google aims to help users find the right job for them. Whether you’re seeking an entry-level job, or a high level executive position, Google For Jobs will be able to surface opportunities of all types. Google For Jobs can be activated on either desktop or mobile by searching for keywords such as “jobs near me”, “retail jobs”, and so on. In addition to job descriptions, Google will also show key information including when the job was posted, commute time from your home, whether it’s full or part time, and even reviews of the employer. If there’s a particular type of job you’re interested in, you can turn on alerts and receive an email notification whenever a job matching your criteria gets posted. References Southern, M. (2017, June 20). Google For Jobs is Now Live in Search Results. Retrieved from searchenginejournal: https://www.searchenginejournal.com/google-jobs-now-live-search-results/202986/
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